Cline's Heating and Air

Marketing and Branding Specialist

Spokane Valley, Washington•Full-time
$22 - $30 hourly
About the Job
MARKETING AND BRAND SPECIALIST
Cline's Heating and Air | Spokane, WA and Coeur d'Alene, ID | Full Time, Hourly

JOB SUMMARY:
Cline's Heating and Air is looking for a Marketing and Brand Specialist who can design it, shoot it, launch it, and prove it worked. This is not a typical social media job. This is the seat that owns how our brand looks, sounds, and performs everywhere a customer or future team member sees us. Graphic design, lead funnels, reels, and brand management are the core of this role, and we want someone who is strong in all four.

You will create the graphics, reels, and campaigns that put Cline's in front of homeowners across Spokane and Coeur d'Alene, then build the funnels that turn that attention into booked calls and sold jobs. You will own our brand standards and make sure every touchpoint, from a reel to a truck wrap to a landing page, reflects the standard we set. You will also support our President's leadership brand and help launch our podcast, so experience with founder-led content and long form production is a strong plus.

Cline's is not a typical HVAC company. We operate like a championship team. We recruit exceptional people, we train relentlessly, and we hold a standard that most companies in this industry will never touch. Doing what is required is not enough here. The Unrequired is our operating system, and it is the reason we are building a national brand that will transform what people expect from HVAC.

This seat is for someone aligned with THE STANDARD. You are disciplined, you own your results, and you believe WE > me. You can only lead to the level of discipline you live, and that shows up in the quality and consistency of your work. If you want your fingerprints on a brand being built for a national stage, this is your seat.

ABOUT US:
At Cline's Heating and Air, we don't just install HVAC systems. Follow us on social media to see what we are all about! We walk it how we talk it and are setting the standard for quality, expertise, and customer satisfaction in our market. As Spokane's most reliable HVAC company, we have been serving homeowners, businesses, and contractors since 1988 with a commitment to excellence that goes beyond just getting the job done. We believe in building lasting relationships, not just with our customers, but with our employees and industry partners. Our team is made up of high performers who take pride in their craft, support each other, and never settle for average. We invest in ongoing training, the best tools and technology, and a work culture that values accountability, growth, and teamwork. At Cline's, we offer competitive wages, career advancement opportunities, and a company culture that feels like family. Whether it's a company BBQ, team outings, or simply celebrating wins together, we believe in creating an environment where people love to work.
If you're looking for a company that values excellence, integrity, and the pursuit of being the best, Cline's AC is the place for you.

KEY RESPONSIBILITIES:
Graphic Design:
  • Design social graphics, carousels, ads, flyers, mailers, signage, and event materials that are clean, on brand, and built to convert.
  • Create and maintain templates that keep our content fast, consistent, and recognizable.
  • Support design for trucks, uniforms, print, website assets, and customer facing materials.
  • Turn data, offers, and promotions into visuals that are easy to understand and hard to ignore.

Lead Generation and Funnels:
  • Build and optimize lead funnels, including landing pages, lead magnets, offers, forms, and follow up sequences.
  • Support paid campaigns on Meta and Google with creative, copy, and testing.
  • Build email and text nurture campaigns that move leads from interest to booked call.
  • Track every lead from source to sold job, including cost per lead, booking rate, and return on ad spend, in partnership with our team and ServiceTitan.
  • Identify what is working, cut what is not, and bring recommendations to ownership quickly.

Reels and Content Creation:
  • Plan, shoot, and edit short form video (reels, TikToks, YouTube Shorts) that showcases our team, our craft, and the Cline's difference.
  • Capture photo and video on jobsites, in the shop, at events, and behind the scenes.
  • Produce and publish content across Instagram, Facebook, TikTok, YouTube, and LinkedIn on a consistent cadence.
  • Create homeowner education, recruiting, and culture content that builds trust and attracts exceptional people.
  • Support leadership content for our President and help launch and produce our podcast, including recording, editing, and short form clips.

Brand Management:
  • Own and maintain brand standards, including logos, colors, fonts, voice, templates, and visual style.
  • Make sure every touchpoint reflects THE STANDARD: social media, website, ads, trucks, uniforms, signage, print, and events.
  • Build and manage a library of approved assets, photos, b-roll, and templates.
  • Protect brand consistency across the company and the leadership brand so each strengthens the other.
  • Monitor reviews and online reputation and support review generation with the field team.

Events and Community:
  • Represent Cline's at home shows, community events, and team activities, capturing content and supporting event setup.
  • Engage with the local community, partner businesses, and connected accounts to grow our audience organically.

Leadership and Accountability:
  • Own a content and campaign calendar planned at least two weeks ahead.
  • Report on performance across content, campaigns, and funnels on a consistent cadence.
  • Stay ahead of platform trends, formats, and marketing tools, and move fast to capitalize on them.
  • Take full ownership of the quality, consistency, and results of everything produced.
  • Represent Cline's with professionalism, integrity, and a commitment to Setting THE STANDARD in HVAC.

QUALIFICATIONS:
  • Portfolio required. Show us your graphic design, reels, funnels or campaigns, and brand work. Skill matters more than years.
  • 2+ years of experience in marketing, graphic design, content creation, or brand management.
  • Strong graphic design skills in Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign), or similar.
  • Proven experience building lead funnels, landing pages, or conversion focused campaigns.
  • Strong reel and short form video skills, including shooting and editing in CapCut, Adobe Premiere, Final Cut Pro, or similar.
  • Brand management experience, including building or maintaining brand standards across multiple channels.
  • Experience with Meta Ads, Google Ads, email and text marketing platforms, or landing page builders is a strong plus.
  • Comfortable with data. You can read campaign results and turn them into action.
  • Podcast or long form video production experience is a plus.
  • Strong copywriting skills with the ability to write captions, headlines, ads, and short form copy in brand voice.
  • Highly organized with the ability to juggle multiple projects, deadlines, and stakeholders.
  • Self-starter with a creative mindset, strong work ethic, and the ability to work independently.
  • Comfortable on jobsites and at events. Willing to work occasional early mornings, evenings, or weekends for shoots and events.
  • Disciplined, accountable, and aligned with our core values.
  • Valid driver's license and clean driving record required.

BENEFITS AND CULTURE:
  • Competitive $22 to $30 per hour, dependent on experience and skill level, plus performance bonuses.
  • Company provided cell phone, laptop, and content creation gear (camera, lighting, audio, and accessories).
  • Medical & Dental Benefits.
  • Paid Holidays.
  • Paid time off and vacation benefits.
  • Our family of employees participate in team workouts, hunting trips, camping trips, BBQ's and other fun activities throughout the year.
  • Uncapped commission for ALL team members. Earn $ on any residential sales that come from a referral from you. We will give access to any marketing tools, or call lists if a team member wants assistance in earning additional income.
  • Mentorship, goal setting, and leadership training. We invest in the personal, professional, and financial growth of our team.

WHY JOIN US:
Stability and Growth: As part of our team, you'll have the security of working for an established company with an impeccable reputation that's been leading the charge in the commercial HVAC space since 1988. With a solid foundation, and a track record of success, you'll have ample opportunities for growth and advancement.

Community Impact: At Cline's Air Conditioning, we believe in giving back to the communities that have supported us over the years. By joining our team, you'll be contributing to our mission of creating meaningful jobs and preserving the integrity of our industry in the face of increasing corporate consolidation.

Training and Development: We understand that staying ahead in the HVAC industry requires continuous learning and skill development. That's why we offer extensive training opportunities to ensure our team members have the knowledge and expertise they need to excel in their roles.

Family-Owned Values: As a family and veteran owned business, we prioritize the well-being and success of our team members. When you join Cline's Air Conditioning, you're not just an employee, you're part of our family, and we'll do everything we can to support you in your career journey.

OUR MISSION:
Setting the standard in the HVAC industry by delivering unparalleled quality, technology, and customer service excellence.

OUR VISION:
To be the undisputed household name for HVAC excellence in Spokane and Coeur d'Alene.

OUR CORE VALUES:
Inspirational: Everything we do is bigger than us. We show up to work not just for ourselves but to impact our team, create the best solutions for our customers, and chase our full potential.
Disciplined: We do what we say we are going to do. No exceptions. We train every day to continue learning and growing.
Accountable: We hold ourselves and our team accountable because true growth doesn't happen by accident. Extreme accountability leads to extraordinary results.
Transparent: We have big goals and move quickly. Our team operates with transparency to prioritize the work that gets us closer to those goals.
Aligned: We hire growth-oriented individuals because our business can't grow if our people aren't growing. We align our business goals with every team member's personal, professional, and financial goals. When our team wins, the company wins.

Ready to build a brand? Apply today with a link to your portfolio showing your graphic design, reels, lead funnels or campaigns, and brand work, along with the results they produced.